It instills a sense of familiarity and trust within the consumer, ensuring that they remain loyal to your business. Advertisements use images, words, and ideals that target your desired demographic and encourages them to stay devoted to your business. Advertising increases company traffic — Many consumers are more likely to visit a business after viewing an advertisement. More consumers mean more sales and more business for you. Advertising gives your company a positive image — Advertising tells your consumers and your competitors that you are open and ready for business.
Dynamic and positive advertising can entice consumers to your business regardless of the economy and competition. Advertising attracts new customers — The market is constantly changing and new consumers are moving in and out of your area. Look for something unusual about what you do and publicize it. Send out press releases to local newspapers, radio stations, cable TV stations, and magazines whose audiences are likely to be interested in buying what you sell.
Post the press releases on one or more online press release services, too, being sure to include links to your website. To increase your chance of having the material published, send along a photo but not to radio stations with your press release. Help reporters find you. Reporters are constantly looking for sources to quote in their stories. One way they find those sources is to use services that distribute their request for sources to publicists, experts, marketers, and others who want to be sources.
To find out when reporters are looking for information you can provide, sign up for these lists and scan them regularly. Another service, called PRLeads is fee-based. Write an article that demonstrates your expertise in your field. Send it to noncompeting newspapers, magazines, and websites in your field that accept submissions from experts. Be sure your name, business name, phone number, and a reference to your product or service is included at the end of the article.
If the editor can use the article you get your name in print, and possibly get your contact information printed for free, too. Publicize your publicity. Whenever you do get publicity, get permission from the publisher to reprint the article containing the publicity. Make photocopies and mail the copies out with sales letters or any other literature you use to market your product or service.
The publicity clips lend credibility to the claims you make for your products or services. Ask for work. Contact friends, acquaintances, former employers if you left on good terms , nonprofit organizations, schools and colleges, and even other businesses and ask for work.
Let them know what you do and ask if they can use your services. Network with others who are doing the same type of work you are. Let them know you are available to handle their work overloads. Word will get out, and will ruin your business reputation. Offer to be a speaker. Industry conferences, volunteer organizations, libraries, and local business groups often need speakers for meetings.
If your product or service is appropriate, give demonstrations of it to whatever groups or individuals might be interested. Or, teach others how to use some tool you use in your work. Put videos of your product or service on YouTube and other video-sharing and slide-sharing sites. Find out what federal, state, and local government programs are in existence to help you get started in business.
Most offer free business counseling , and some can put you in touch with government agencies and large corporations that buy from small and woman-owned businesses. If you are a woman-owned or minority-owned business, post that fact on your website. You should also consider getting certified by private, state, or federal organizations.
Many purchasing agents have quotas or guide for the number of goods and services they need to buy from minority- and woman-owned businesses. Send out sales letters to everyone you think might be able to use what you sell. Be sure to describe your business in terms of how it can help the prospect. Learn to drop a business card in every letter you send out. Follow up periodically with postcard mailings.
If you use a car or truck in your business have your business name and contact information professionally painted on the side of the vehicle.
That way your means of transportation becomes a vehicle for advertising your business. Use a magnetic sign on your vehicle.
You can get them in various sizes and can remove them whenever you want. Magnetic signs can be ordered through many online printing and sign shops and are very reasonably priced.
Briefly describe what you do and ask for an appointment to talk to them about ways you can help them meet a need or solve a problem. Advertising during the time of year when people are most likely to pay for your products and services can increase your return on investment. Remarketing is relevant for most forms of digital advertising.
You can create highly personalized ads to engage with these users, based on what they previously viewed on your website. These ads will then be more relevant for the customer and with engaging copy or a discount offer, you can hopefully convince the person to convert.
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By Ian Linton. Awareness Companies use advertising to make customers and prospects aware of the features and benefits of their products. Direct Sales Use direct response advertising to sell products directly to customers. Retail Development Advertising details of retailers or distributors that stock your products builds sales by driving traffic to the outlets. Lead Generation If you market products and services through a sales force, you can use advertisements to generate leads for the team to follow up.
Reputation When a prospect is selecting a supplier for a major purchase, company reputation is an important factor in the decision.
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